Radio has biggest mood-enhancing effect on people in Britain

London, June 29 -- A survey has found that even with all the new technologies and the latest gadgets, people in Britain are happiest when they are listening to the radio.

The Media And The Mood Of The Nation study found that people who regularly watched television, used the computer, or listened to the radio were happier and had more energy than those that did not.

And it found that the radio had the most mood-enhancing effect, with listeners saying that it lifted their happiness levels 100 percent and energy levels by 300 percent, compared to those not using any media at all.

'Radio is chosen as a lifestyle support system, to help people feel better as they go about their daily lives,' the Daily Mail quoted the report, Media And The Mood Of The Nation, as saying.

'Rather than the peaks and troughs that people have claimed to experience with TV and the internet, radio provides a consistent environment themed and shaped to suit the listener's needs at any given time of day, and one that is generally upbeat in tone,' it added.

The research, which was based on interviews with more than 1,000 people, was commissioned by the Radio Advertising Bureau in a bid to establish whether media influenced the way people feel.

Those that did not use any media at all averaged a score of 0.5 on the energy scale and 1.3 on the happiness scale, while those that listened to the radio had an average happiness score of 2.6 and energy rating of 2.1.

TV viewers averaged a happiness and energy score of 2.1 and 1.4 and those using the Internet rated 2.2 and 1.6 on the same scale.

The research found that the biggest mood enhancer for people was listening to the radio while surfing the web, because they were able to enjoy the 'company' of the wireless while achieving more practical things online.

'With consumer confidence affecting both national mood and economy, these findings illustrate how powerful a boost media, and radio in particular, can be to both,' a spokesman for RAB stated.

Published by HT Syndication with permission from Asian News International.

For any query with respect to this article or any other content requirement, please contact Editor at htsyndication@hindustantimes.com