Customer service is a problem of perception.

J.D. Powers study shows cable lagging behind satellite, long distance and local phone

The cable industry has renewed its focus on customer service over the past two years. but a recent study shows that the effort hasn't yet filtered into public perception.

After interviewing 15.000 households about their cable television service in April and May 1997, market research firm J.D. Powers & Associates found that customers are almost twice as satisfied with satellite TV providers' service, said J.D. Powers partner Mark Rees said during a Cable '98 panel session last week. Customers are most satisfied with their long-distance telephone service, followed by their local …